We are a manufacturer of specialty detergents for the institutional and industrial markets. Our detergents are formulated to get a result - as quickly, completely and cheaply as possible. When a user cleans a toilet, an oven or grill, a floor or whatever, they just want to get the job done as easily as possible. That is what we want to convey. A degreaser or toilet bowl detergent is not exciting, but a clean result is.